Billion Avenue

4-Phased Marketing Funnel activation

Meet Billion Avenue, an Antwerp based, female owned, innovative jewelry brand. When new times called for new measures, Billion Avenue opened its first self-service store, responding to current shopping measures. In these uncertain times for retail, in which several lockdowns have already been tough on business, the online Belgian jewelry brand succeeded to keep growing. By devising a new way of shopping that fully meets today's requirements. Earlier, the brand already introduced a cashless and contactless shopping experience by launching its own vending machines filled with jewelry gems. Happy designs with an eye for innovation, with that in mind a custom Influencer Program was created.

Meet Billion Avenue, an Antwerp based, female owned, innovative jewelry brand. When new times called for new measures, Billion Avenue opened its first self-service store, responding to current shopping measures. In these uncertain times for retail, in which several lockdowns have already been tough on business, the online Belgian jewelry brand succeeded to keep growing. By devising a new way of shopping that fully meets today's requirements. Earlier, the brand already introduced a cashless and contactless shopping experience by launching its own vending machines filled with jewelry gems. Happy designs with an eye for innovation, with that in mind a custom Influencer Program was created.

Key Objective

With the sole goal to create or increase brand awareness, we use the power of repetition. Meet the 4 phased influencers program. 10 Micro-influencers shared their FLURESK story while promoting this new brand. Keeping the 4 phases of the marketing funnel and the power of repetition in mind and considering the fact we had a limited budget to work with, our communication plan resulted in the following 4 phases:

The Activation Phases

Phase 1 | create awareness by introducing the brand and products

Influencer tools: FLURESK introduction box with 2 items and a FLURESK gift
Postings: unboxing on Instagram Stories

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Phase 2 | create interest by telling the brand story

Influencer tools: Shopping credit for influencers to choose their favorite items
Postings: How to wear on Instagram Stories with swipe-up/link in bio to the website

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Phase 3 | create desire by the power of repeating the story and products and create a call to action

Influencer tools: Shopping credit for influencers to choose their favorite items
Postings: Post on Instagram feed and Instagram stories “look of the day” with swipe-up/link in bio to the website

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Phase 4 | create a call to action by promoting the webshop through managing a give-away collab with the fanbase of the influencers and let them spread the word

Influencer tools: Giveaway of 2 vouchers (for you and your girlfriend construction)
Postings: Post Instagram feed and Instagram stories

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Specs

Timeframe of this activation: 4-6 weeks, posting weekly or bi-weekly
Number of micro-influencers: 10
Social media channel: Instagram Stories, Instagram feed and Instagram Reels
Goal: Triggering and inspiring the influencer’s fanbase and make the brand a top of mind position in its target group
Investment: Obviously for their eyes only yet we would love to make a measure made quotation for your brand depending on your personal wishes and objectives

The results

With a total of 10 micro-influencers we created
87x Instagram story’s and 24x Instagram posts
which resulted in:
→ Growth in following of a NEW brand [starting from scratch ] , Instagram page. In one month, this page has gained more than 4.000 followers;
→ During this influencer campaign, major traction results have been achieved, which succeeded at converting traffic into paying customers;
→ In one month, the influencers accomplished a total reach of 209.149 views on their posts/story’s;
→ A gained media value of €87.004 in total.