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De’Longhi: A Perfetto day @So Studio

Italian pastries, pizzas from a van, our very own fountain to make a wish, Brad Pitt being his picture perfetto self on the walls and of course cups and cups and glasses and to go cups of coffee. Frothy coffee with (oat)milk, cold brew by the liter and small, rich espresso. At De’Longhi’s Terazza event […]

New in @So: Annadiva 

Mariëlle van der Loo, the creative mind behind Annadiva, underwent years of frustration and insecurity before launching the now successful brand. Her self-discovery began when she finally found what she was looking for, enabling her to embrace her body with confidence – an experience she wants to share with every woman. Annadiva’s online lingerie and […]

2024 Coiffure Award Nominees Announced

For 32 years, the Coiffure Award has been the premier event in the hairdressing industry. Internationally recognized talents such as Ilham Mestour, Hester Wernert-Rijn, and panel chair Berni Ottjes have all seen their careers flourish after winning the most prestigious hairdressing award in the Netherlands. Under the watchful eyes of a 15-member Dutch jury and […]

New @So: Sorelle

At Sorelle, the Italian word for “sisters”, everything is about simplicity. The founders, two sisters, have made it their mission to support women in their menopause, both physically and mentally, with natural supplements . The supplements are carefully designed to seamlessly fit into women’s daily routines and alleviate hormonal discomfort.  We are you There are […]

Authentic Beauty Concept Announces New Face: Camille Razat

After their collaboration with Peggy Gou, Authentic Beauty Concept announces its captivating partnership with the talented French actress, model and fashion icon, Camille Razat. Known for her role in the popular series “Emily in Paris”, her passion for embracing authentic beauty and her ability to be a true style chameleon, fearlessly exploring diverse looks, go […]

New in @So Mondaine 

The family company Mondaine is a Swiss clock and watch brand with roots as early as 1944. The classic design has been used for years as a station clock by the SBB, the Swiss Federal Railways. Since then, the brand has emerged as the official timekeeper of the Swiss railway. Proudly embracing its heritage of […]