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New in @ So: Cotril

“An iconic story, made, shaped and born in Italy.” Years of expertise, (in)famous fans and luxury with a capital L, as they do in Bella Italia. An international reference point for the world of hair colouring, styling and (salon) treatments, loved by the stars, the Italian jet set and an established name in the fashion […]

Knitwear for Fall: groundbreaking

With the days becoming shorter and evening coming sooner, sweater weather entering and the comeback of leather boots we know Fall has arrived. And even though at our showroom knitwear, tall boots and furry bucket hats have been present for months now, life IRL finally catched up. And for just a couple of minutes we […]


The latest chapter in the BALR. X PUMA story has been written. For BALR. and PUMA, this is the natural progression of a prolific partnership; a fourth installment to the series where football performance interlaces with premium fashion. The very fashionable launch is led by none other than Ajax and Brazil forward: Antony Matheus dos […]

De’Longhi launches new international campaign starring Brad Pitt

An Oscar-worthy coffee indeed. De’Longhi, a global leader in the field of home coffee machines, launches its first international campaign directed by Damien Chazelle and featuring a leading Hollywood man: Brad Pitt. Yes, you’ve read that right: Brad Pitt! The viewer is treated to a glimpse of the classic ‘day-in-the-life-of Brad Pitt’. We see Pitt […]

Katja loves Floris and Floris loves Katja 

The love story between Katja Schuurman and Floris van Bommel continues. Just like with the good shows on Netflix, Floris van Bommel ‘ordered’ two new seasons, even before the results of the spring collection were known, making the FW21 collaboration a fact. A smart and honest man Floris is , he knew that Katja stole […]