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New in our S (h) O (w) room: Balmain Eyewear

Balmain surprised the public with their fashion show in which sunglasses played a leading role. The fashion house has partnered with Swiss start-up Akoni and its creative director and designer Olivier Rousteing who was so enthusiastic about the first collection that he fully integrated the sunglasses into the show – nearly all models wore one. […]

So Presents: HOFF

Remember that feeling when you meet someone and just instantly click? Sometimes we find a connection like that when getting to know a new brand. HOFF is a great example. Founded in Spain in 2016, HOFF was created to blur the line between quality, design and truly fair prices. The shoe label is global in […]

Huda Beauty

As big beauty lovers from the get-go, we were happy that when Huda Beauty came to town we were lucky enough to be a huge part of it from the very beginning. As the cult beauty brand would exclusively be available through our client ICI PARIS XL, we set up the entire Benelux launch. Read […]

Halina Reijn spotted in Cannes wearing Elisabetta Franchi

Where France, The Netherlands and Italy come together in the most stylish way possible. Last week Halina Reijn collected two awards for TV-show Red Light. During press interviews and on the pink carpet the Dutch actress wore two different dresses by Elisabetta Franchi. Styling by Maureen Powel.   <a class=”sg-confirm-popup-4366″ href=”#”>Jobs+Internships</a>

A spoonful of love

A spoonful of love In times like these one longs for a warm embrace and when that is not always possible with the distance no matter how far, a spoonful of love might do the trick. A spoonful of love and a simple smile is all I need in these confusing times Please join me […]

In theaters now: LaDress

In theaters now: this funky LaDress suit on the back of Susan Visser in her newest play “De Grootste Helft” – a two-person piece of art together with Eric Cordon. Here pictured in lilac but available in the collection in colours that change every season and as a part of the Essential Collection in white, […]


No business as usual for Milan Fashion Week this season, including the Elisabetta Franchi show that could only be attended digitally, but nevertheless was executed with all the grandeur we can expect from the designer. The power of nature as a rebirth and a real fresh start is the common thread of the Spring/Summer 2021 […]

Huda Beauty launches Nationwide at ICI PARIS XL 

Today marks a milestone for beauty powerhouses Huda Beauty and ICI PARIS XL. Founded in 2013 and rated as a $ 1.2 billion company by Forbes, Huda Beauty has been hugely successful from the start, thanks to founder Huda Kattan’s online presence. Huda Beauty chooses ICI PARIS XL as its exclusive national retailer to further […]