As of today, the newest Marie Claire will be in the shops, featuring their annual presentation of the Prix d’Excellence de la Beauté 2021. And as it turns out…Authentic Beauty Concept has won a Dutch award for the best hair product. We must admit that we understand why, as their product ranges are not only […]

Alexis Foreman is an Art Director, Content Creator and Style Curator from Brighton, with a love for skincare and beauty. You might know her best from her perfectly curated Instagram account, her iconic teeth gap or her Sunday Sessions. On top of that she is one of our favorite content maker’s out “there”. This morning […]

A well known match for us Dutchies as Miljuscka is a famous TV-personality and a pioneer when it comes to the #bodypositivity movement, sharing the same beliefs as Livera. Both of whom are committed to the fact that women can be themselves, no matter what they look like and without being guided by the perfect […]

The final part of the trilogy created partly in honor of International Women’s Day, but mainly to applaud the female entrepreneurs we get to work with on a daily basis. A succession of different So brands and their female leaders, a collection of different women, powerful women, diverse women. Women who stand for something, women […]

The location? J.K Place, Paris, but seen from your own home. On the schedule? An exclusive lesson in Italian by Andrea Damante followed by a cocktail shaking lesson with a celebrity mixologist. But most importantly, the occasion: Guess’ first fragrance Bella Vita. Our job? Inviting influencers and their international following to not only join the […]

Part two of this trilogy, created partly in honor of International Women’s Day, but also to applaud the female entrepreneurs we get to work with on a daily basis. A succession of different So brands and their female leaders, a collection of different women, powerful women, diverse women. We asked these female entrepreneurs the same […]

A trilogy created partly in honor of International Women’s Day, but also to applaud the female entrepreneurs we get to work with on a daily basis. A succession of different So brands and their female leaders, a collection of different women, powerful women, diverse women. Women who stand for something, women with a story. We […]

New times call for new measures. That’s why the Antwerp based Billion Avenue opened its first self-service store, responding to current shopping measures. In these uncertain times for retail, in which several lockdowns have already been tough on business, the online Belgian jewelry brand Billion Avenue has succeeded to keep growing. By devising a new […]

As you might know we at So are very fond of all things sparkly. That’s why we’re happy to welcome Zaya Jewellery to our brand portfolio. Now available in our showroom (and on our image cloud). Zaya Jewellery was founded almost 3 years ago by Loïs van Werkum. Born from a passion for entrepreneurship and […]

“Thoughtfully designed in Copenhagen.” The Danish Masai is always driven by curiosity, resulting in collections designed for women who prefer a more feminine and personal style. Classic styles are combined with abstract patterns and prints, inspired by nature, art and architecture. The brand takes its inspiration for the collections, fits, colors and patterns from the […]