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Jane Lushka showed AW23/24 collection in Supperclub, Amsterdam

The Dutch women’s fashion brand Jane Lushka gave its first fashion show at the Supperclub in Amsterdam. Retailers, press and influencers were present to get acquainted with the AW23/24 collection for the first time. On the Supperclub’s impeccable white sofas and beds, A-listers and celebrities Quinty Trustfull and daughter Moise, Olcay Gulsen and sister Dolce […]


In addition to its pursuit of sustainability on all fronts, AUTHENTIC BEAUTY CONCEPT also focuses on developing holistic products and in-salon Memento services. These are aimed at well-being and creating a moment of mindfulness. The credo ‘More than hair’ has never been more appropriate than in this exclusive collaboration with House of Deeprelax.   This […]

Unfold.art on Eva Jinek

Ah, the wonderous world of PR. Hard to grip at times very, very clear at others. The latter is the case for a recent airing of Eva Jinek. Our client Unfold.art was not only a guest during the show but the whole episode was filmed from the location of their newest immersive art show. A […]

The Comedy Central Roast of Famke Louise

It’s time to get ready for a one-of-a-kind Comedy Central Roast with all-round talent Famke Louise as the roastee! Ready to take all the heat is rap and vlogger Famke Louise, with ex-manager Bizzey and Bachelorette Sylvia Geersen ready to bring the roast to a whole new level. With her multiple talents, Famke Louise is […]

New at So: Unfold.art

Unfold.art wants to show you something you’ve never seen before, bringing to life mind-blowing audiovisual wonderlands from the world’s most exciting artists in striking global locations. Fusing the most exciting art, technology, new media and music into incredible experiences. SORA is their newest kinetic light installation where the architectural nature of the space isolates the […]

Steve Madden Amsterdam Fashion Week

On the second day of AFW Edition 2022, the famous Moulin Rouge lent its location to a night of fashion. For this special occasion, Dutch designer Duran Lantink brought his own clique of performers to present the Steve Madden Fall/Winter 2022 collection in a way only Duran could have thought of.  As we walk down […]

It’s all in the (Rock & Roll) family: Brood by Lola Pop

When Herman Brood’s 75th birthday was to be commemorated in 2021, a limited edition t-shirt was released. There were so many beautiful options and variations that it had to be done: an entire collection would be launched on November 5, 2022 Herman’s 76th birthday. With Brood by Lola Pop, Lola wants to combine her own […]

Gocashmere choses Maartje Verhoef for latest campaign

Gocashmere, a way of life built upon consciously sourced and lovingly made high quality cashmere essentials. Top-quality and timeless cashmere designed for fashion conscious individuals for the fairest price on the market. With the friendly face of Dutch pride Maartje Verhoef in the latest campaign of the accessible cashmere brand.

New in at So: BALL® 

A 1970s icon, the founder of stonewashed jeans, the designer of the first printed sweatshirt in Europe followed by 22 years of silence. BALL® is back and you’ll know, the brand founded in 1974 has made a comeback with favorites from its most successful years in a new design. 2022 Collection For months, BALL®’s design […]