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Danish Design: Nostalgi 1988

1988 was a good year: Nike launched their iconic ‘Just do it’ slogan, Bill Medley and Jennifer Warnes scored a hit with Dirty Dancing’s ‘Time of my life’, The Netherlands won the European Football Championship by beating Russia (2-0), our Design Lead Mandy & Creative Producer Yasmin were born and Danish Design launched. No wonder […]

New in @So: Frank and Lucie

“If you’re into nice shoes, good books or a great lunch with friends, why wear cheap reading glasses?” Lucie couldn’t help herself wondering. She asked her husband Frank, who lived a quiet but full life as a retired eyewear designer, to design some really nice reading glasses for her and her friends. He was a […]

Billion Avenue opens pop-up store in Knokke-Heist Plaza

Until the end of September 2021 you will find a Billion Avenue pop-up store at a unique location: Knokke-Heist Plaza. The concept, Sea Square, focuses on Belgian entrepreneurs and supports the local economy. By only working with brands that have their own identity and exclusivity, Sea Square brings together an oasis of luxury, style and […]


“An original point of view.” HOFF was founded in 2016 to blur the lines between quality, design and fair prices. The label expresses itself by taking inspiration from the most iconic places in the world to create unique products that are made with a lot of creativity and passion. Until now, the outcome has been […]

Studio Anneloes celebrates 15 years of sustainability

Studio Anneloes, the Dutch fashion brand that openly communicates the footprint per garment, celebrates its 15th anniversary. Studio Anneloes was founded in 2006 and arose from a need for a sustainable label that can continuously innovate and really responds to the moment. We at So PR had the grateful job to (re)introduce Studio Anneloes to […]

PJR Care goes from 10 FREE to 16 FREE

PJR Care goes from 10 FREE to 16 FREE Did you know that: the toxic substances in nail polish can cause headaches, migraines, nausea, respiratory problems, disruption of the hormone system and dizziness and are thus absorbed into your blood through your cuticles? The ideal nail polish: a strong, non-toxic nail polish, which is 100% […]

New in at So: 4funkyflavours

The Dutch 4funkyflavours is deeply rooted in the music business. Two of the founders were also the owners of Rare Records, one of the best dance-vinyl stores in the Benelux for decades. Now with the addition of a successful DJ and a talented graphic designer, the quartet set up various initiatives, including an artist booking […]

New at Livera: Chantelle Period Panties

Livera strives to be present in every moment of a woman’s life – from the comfort of home as well as outdoors. Suitable for all body types and needs. For all menstruating persons, Livera now offers support in the form of these Chantelle period panties – for every day and night of a cycle (when […]