• Follow us

ICI PARIS XL EXCLUSIVE Beauty Shower with Alexis Foreman

Alexis Foreman is an Art Director, Content Creator and Style Curator from Brighton, with a love for skincare and beauty. You might know her best from her perfectly curated Instagram account, her iconic teeth gap or her Sunday Sessions. On top of that she is one of our favorite content maker’s out “there”. This morning […]

Miljuschka Witzenhausen is Livera’s new face

A well known match for us Dutchies as Miljuscka is a famous TV-personality and a pioneer when it comes to the #bodypositivity movement, sharing the same beliefs as Livera. Both of whom are committed to the fact that women can be themselves, no matter what they look like and without being guided by the perfect […]

So celebrates: International Women’s Day – worldwide

The final part of the trilogy created partly in honor of International Women’s Day, but mainly to applaud the female entrepreneurs we get to work with on a daily basis. A succession of different So brands and their female leaders, a collection of different women, powerful women, diverse women. Women who stand for something, women […]

Guess launches new fragrance: Bella Vita

The location? J.K Place, Paris, but seen from your own home. On the schedule? An exclusive lesson in Italian by Andrea Damante followed by a cocktail shaking lesson with a celebrity mixologist. But most importantly, the occasion: Guess’ first fragrance Bella Vita. Our job? Inviting influencers and their international following to not only join the […]

So celebrates: International Women’s Day Green Edition

A trilogy created partly in honor of International Women’s Day, but also to applaud the female entrepreneurs we get to work with on a daily basis. A succession of different So brands and their female leaders, a collection of different women, powerful women, diverse women. Women who stand for something, women with a story. We […]

Billion Avenue opens jewelry vending machines and shop of the future

New times call for new measures. That’s why the Antwerp based Billion Avenue opened its first self-service store, responding to current shopping measures. In these uncertain times for retail, in which several lockdowns have already been tough on business, the online Belgian jewelry brand Billion Avenue has succeeded to keep growing. By devising a new […]

So Presents: Zaya Jewellery

As you might know we at So are very fond of all things sparkly. That’s why we’re happy to welcome Zaya Jewellery to our brand portfolio. Now available in our showroom (and on our image cloud). Zaya Jewellery was founded almost 3 years ago by Loïs van Werkum. Born from a passion for entrepreneurship and […]

New in @ So: Masai Copenhagen

“Thoughtfully designed in Copenhagen.” The Danish Masai is always driven by curiosity, resulting in collections designed for women who prefer a more feminine and personal style. Classic styles are combined with abstract patterns and prints, inspired by nature, art and architecture. The brand takes its inspiration for the collections, fits, colors and patterns from the […]