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So PR is running into a new year

I am running into a new year and the old years blow back like a wind that I catch in my hair like strong fingers like all my old promises and it will be hard to let go of what I said to myself about myself when I was sixteen and twenty-six and thirty-six even […]

Authentic Beauty Concept launches the refill bar via Zoom

Here’s to yet another successful Authentic Beauty Concept Zoom update by Global Creative Advocate Hester Wernert Rijn. Celebrating two brand new styling products AND the refill bar situated at Mogeen. A personalized empty bottle was sent to a mix of on- and offline influential beauty lovers prior inviting them to (re)fill at the refill bar! […]

So Presents: Poppy Field the label

Jade and Benoît, a young couple of French thirty somethings share a passion: travelling. After several months travelling across the world from Ibiza via Cuba, Brazil, Mexico and Australia, stopping in Hawaii on the way, they finally settled in Bali, where Indonesian culture made perfect sense to them and Poppy Field the label was born. […]

New SS21 Season Available

despite knowing they won’t be here for long they still choose to live their brightest lives sunflower – rupi kaur The changing of the seasons remains an interesting phenomenon, even more to us as we spend our professional lives in a season ahead. Speaking of which, as of now our showroom is filled to the […]

America Today: 2020 Are you kidding me?

No partying, (double) date nights to your favorite restaurants or elaborate brunches with friends: 2020 are you kidding me? America Today called out to a bunch of influential couples (goals!) to give a symbolic big fat finger (you know which one) to this crazy year through their special capsule collection. We were happy to help. […]

ISKO VitalTM+: Personal send out

From the day we started So PR the P has always had its double meaning. Of course on one side it stands for Public but in our case Personal is just as big of a part of our DNA. So when we supported ISKO VitalTM+ with their launch, we knew right away what this send […]

Just launched: Rose x NUBIKK – Duality by Rose

NUBIKK introduces a new capsule collection with no other than Rose Bertram. Duality by Rose consists of two pairs of boots: Rose Day & Rose Night, especially designed for all different women and the unique roles they play in life. “My life is all about duality. From the day my daughter Naleya was born, I […]

New in our S (h) O (w) room: Balmain Eyewear

Balmain surprised the public with their fashion show in which sunglasses played a leading role. The fashion house has partnered with Swiss start-up Akoni and its creative director and designer Olivier Rousteing who was so enthusiastic about the first collection that he fully integrated the sunglasses into the show – nearly all models wore one. […]