New in @So Mermade Hair
Mermade Hair is a Female-Founded Australian brand and the creator of the original and best triple-barrel waver that literally broke the internet (hello TikTok) when it launched in 2019. It is one of the most popular and fastest selling hair tools in the world. The pink loving brand is a one-stop destination for all things […]
1 year ago
Peggy Gou: the international face of Authentic Beauty Concept
Meet Peggy Gou, a world-renowned DJ originally from South Korea; she’s now based in Berlin and travels across the globe to bring her music to the masses. She’s also released several EPs on highly regarded record labels, such as Ninja Tune and Phonica, and has her own record label Gudu Records. For Peggy, the music […]
1 year ago
New in @So: remari
In the pursuit of a balanced mind, body, and spirit connection, self-care and self-acceptance play a significant role. A conscious way to start and end your day, and to emphasize your unique self, remari is the embodiment of founder Rebecca’s personal journey towards achieving this connection. Through trial and error she discovered that even something […]
1 year ago
So does MFW – Elisabetta Franchi #EFFW23
At So we aim for a holistic approach, meaning we look at a project as a whole. That also means we don’t half do things and that everything we work on will be done in style. When we attend Milan Fashion Week to go see our favorite Bella Elisabetta Franchi it is one of those […]
1 year ago
Steve Madden x Fred van Leer: #ToBiteFor
Introducing the #ToBiteFor collection by Steve Madden x Fred van Leer! Bold, colorful, and a little bit “hysterisch”, these high-heeled showstoppers are like candy for your feet (and therefore To Bite For). Fred’s fascination with high heels and iconic style icons like Jessica Rabbit and Barbie inspired this collaboration, which celebrates inclusivity and diversity by […]
1 year ago
New in @So: LORI-LORI
“Believe the hype.” As a brand LORI-LORI believes that everything that’s done by heart, is done well. When its founder quit law school to pursue her dreams of having her own jewelry brand, she wanted to be able to share her creative vision with others. Which later translated itself into LORI-LORI. Throughout the years they’ve […]
1 year ago
Jane Lushka showed AW23/24 collection in Supperclub, Amsterdam
The Dutch women’s fashion brand Jane Lushka gave its first fashion show at the Supperclub in Amsterdam. Retailers, press and influencers were present to get acquainted with the AW23/24 collection for the first time. On the Supperclub’s impeccable white sofas and beds, A-listers and celebrities Quinty Trustfull and daughter Moise, Olcay Gulsen and sister Dolce […]
1 year ago
A MINDFUL START WITH AUTHENTIC BEAUTY CONCEPT X HOUSE OF DEEPRELAX
In addition to its pursuit of sustainability on all fronts, AUTHENTIC BEAUTY CONCEPT also focuses on developing holistic products and in-salon Memento services. These are aimed at well-being and creating a moment of mindfulness. The credo ‘More than hair’ has never been more appropriate than in this exclusive collaboration with House of Deeprelax. This […]
1 year ago