Sharon Munoz Jimenez-Nijmeijer Crowned Hairdresser of the Year at Coiffure Award 2025
What a night! On Sunday, May 18, the 33rd edition of the Coiffure Award, better known as the Oscars of Dutch hairdressing, took place at a sold-out Studio21. The big winner? Sharon Munoz Jimenez-Nijmeijer from Fierce Hair Salon in Raalte, who took home both the regional award for the northern provinces and the most prestigious […]
8 months ago
Floris van Bommel proudly presents another ‘Team Visma | Lease a Bike’ sneaker
For the third year running, Floris van Bommel is the official supplier of Team Visma | Lease a Bike, one of the most iconic and successful cycling teams in the world. While the riders dominate the roads in peak performance gear, they rely on one standout sneaker off the bike: the official Team Visma | […]
8 months ago
The Coiffure Award 2025: the nominees are in!
The Coiffure Award 2025 nominees are in! Entries had been carefully reviewed by both the Dutch and international (UK-based) press and professional juries. Being nominated for the Coiffure Award is not just an achievement, it’s a moment worth celebrating. And that’s exactly what happened: 62 salons, 87 nominees, and countless emotional reactions. “Behind every door, […]
8 months ago
Steve Madden Opens First Flagship Store in the Netherlands
Steve Madden is taking a bold step in strengthening its European presence with the opening of its very first flagship store in the Netherlands, located in the prestigious Westfield Mall of the Netherlands in Leidschendam. “This is an exciting milestone for us,” says Patrick Bertens, CEO of Steve Madden Europe B.V. “It marks the beginning […]
9 months ago
New in @So: T FOR ALL
For the women who stand tall T FOR ALL, founded in 2024 by Mical Joseph, is a brand focusing on trousers for tall women. Born from Mical’s frustration with finding pants that fit her height, T FOR ALL offers stylish, perfectly tailored trousers that celebrate length. With a focus on sustainability, the brand uses innovative […]
9 months ago
New in @So: Ipanema
Named after one of the world’s most iconic and exotic beaches, Ipanema captures the vibrant, carefree spirit of Brazil. Inspired by the latest fashion trends and crafted with sustainability in mind, Ipanema sandals offer the ultimate comfort, whether you’re strolling along the beach or exploring the city. Designed for a laid-back lifestyle by the sea […]
10 months ago
JLab GO Air POP Rated Best by BNNVARA Kassa
The popular consumer program Kassa conducted an extensive test to find the best wireless earbuds under 30 euros. Eight different models were evaluated based on sound quality, comfort, battery life, and extra features. The big winner? The JLab GO Air POP! These affordable earbuds stand out with their excellent microphone, customizable sound via the app, […]
10 months ago
New @So: Navalon & Danté
Navalon & Danté creates bold, eclectic pieces for women who know what they want. Jewelry that is more than an accessory, but a statement. Founded in 2020 by Stéphanie Dentener, the brand blends powerful gemstones, freshwater pearls, and signature designs into handcrafted jewelry with meaning. More than just style, each piece carries the energy of […]
10 months ago









