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case - De’Longhi Perfetto [Influencer Program]

Perfetto, from bean to cup

De’Longhi creates unique coffee experiences. Its coffee machines meet the diverse needs of coffee lovers around the world thanks to their technology, design and the option to customize the drinks they serve. From the single-origin coffee bean to the most premium ground coffee, De’Longhi allows you to have coffee served just as you want it by simply pressing a button on a super automatic machine or replicating what a barista would do with the manual solution. 

Alongside an international campaign featuring Hollywood A-lister Brad Pitt, the Perfetto campaign also took place on Social Media.

Influencer program

Key Objective - Making the audience of many different target groups aware that De’Longhi is the worldwide number 1 in premium coffee making and keeping that place.

To stay top of mind and create awareness in different target groups a variety of Influencers, TV-personalities, professional athletes and musicians were carefully sourced to gain as much coverage as possible.  

Phase 1 | What is your perfetto moment? - The influencer of choice was asked to share their perfetto moment with their followers & ask them the same question in a playful way, creating interaction.

Phase 2 | What does coffee mean to you? - A deeper dive into everyone's personal coffee moment. Asking: what does coffee really mean to you? For some it’s their lifesaver to get through the day, others coffee reminds them of a special moment in life. 

The results please

By bringing together a unique group of people, all with their specific group of followers, a different demographic and target media that fits their audience best, a total of 10 influencers posted 64x IG stories, 5x IG feed posts and 2x IG reels. De'Longhi was named in 3 YouTube vlogs. Together the chosen 10 have reached 2.121.100 followers on Instagram and 28.840 subscribers on YouTube. In return of a fee and gifted coffee machines a total media value of €421.843 was gained.