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So Weekly | May 8, 2020

PR events in current times: connecting over Zoom

Authentic Beauty Concept invited its Global Creative Advocate Hester Wernert Rijn and we invited the Dutch beauty press’ finest. The result was an event like no other, yet highly enjoyable and informative. Hester treated us to a tutorial using her favorite as well as the latest products of the brand that is so dear to her, there was some time to share and the best part: we got to see a snippet of everyone’s living situation ;-)

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