So Presents: Poppy Field the label
Jade and Benoît, a young couple of French thirty somethings share a passion: travelling. After several months travelling across the world from Ibiza via Cuba, Brazil, Mexico and Australia, stopping in Hawaii on the way, they finally settled in Bali, where Indonesian culture made perfect sense to them and Poppy Field the label was born. […]
New SS21 Season Available
despite knowing they won’t be here for long they still choose to live their brightest lives sunflower – rupi kaur The changing of the seasons remains an interesting phenomenon, even more to us as we spend our professional lives in a season ahead. Speaking of which, as of now our showroom is filled to the […]
America Today: 2020 Are you kidding me?
No partying, (double) date nights to your favorite restaurants or elaborate brunches with friends: 2020 are you kidding me? America Today called out to a bunch of influential couples (goals!) to give a symbolic big fat finger (you know which one) to this crazy year through their special capsule collection. We were happy to help. […]
ISKO VitalTM+: Personal send out
From the day we started So PR the P has always had its double meaning. Of course on one side it stands for Public but in our case Personal is just as big of a part of our DNA. So when we supported ISKO VitalTM+ with their launch, we knew right away what this send […]
Just launched: Rose x NUBIKK – Duality by Rose
NUBIKK introduces a new capsule collection with no other than Rose Bertram. Duality by Rose consists of two pairs of boots: Rose Day & Rose Night, especially designed for all different women and the unique roles they play in life. “My life is all about duality. From the day my daughter Naleya was born, I […]
New in our S (h) O (w) room: Balmain Eyewear
Balmain surprised the public with their fashion show in which sunglasses played a leading role. The fashion house has partnered with Swiss start-up Akoni and its creative director and designer Olivier Rousteing who was so enthusiastic about the first collection that he fully integrated the sunglasses into the show – nearly all models wore one. […]
So Presents: HOFF
Remember that feeling when you meet someone and just instantly click? Sometimes we find a connection like that when getting to know a new brand. HOFF is a great example. Founded in Spain in 2016, HOFF was created to blur the line between quality, design and truly fair prices. The shoe label is global in […]
Huda Beauty
As big beauty lovers from the get-go, we were happy that when Huda Beauty came to town we were lucky enough to be a huge part of it from the very beginning. As the cult beauty brand would exclusively be available through our client ICI PARIS XL, we set up the entire Benelux launch. Jobs+Internships
Halina Reijn spotted in Cannes wearing Elisabetta Franchi
Where France, The Netherlands and Italy come together in the most stylish way possible. Last week Halina Reijn collected two awards for TV-show Red Light. During press interviews and on the pink carpet the Dutch actress wore two different dresses by Elisabetta Franchi. Styling by Maureen Powel. <a class=”sg-confirm-popup-4366″ href=”#”>Jobs+Internships</a>
A spoonful of love
A spoonful of love In times like these one longs for a warm embrace and when that is not always possible with the distance no matter how far, a spoonful of love might do the trick. A spoonful of love and a simple smile is all I need in these confusing times Please join me […]