Floris van Bommel x Katja Schuurman
The iconic Katja Schuurman had some news for us this week, not only is she pregnant with her second child she will also be the shining center of the Floris van Bommel Women Campaign, winter 2020 and summer 2021. During the winter season, Katja shows 3 different models from the existing Floris van Bommel women’s […]
Happy 50th to Fred de la Bretoniere
“Our shoes and bags are designed to make you feel better. With every step you take, our products become a part of you. Our designs strengthen your personality. they become more and more precious to you, the more you wear them. “ You rarely come across a brand that needs as little introduction as Fred […]
So Services: Consultancy
We’ve never been a PR Agency just practicing traditional PR. It has always been in our DNA to go further and beyond when it comes to creativity and a 360 approach. Consultancy has always been a big part of what we do, for company’s that are already our client but just as much for new […]
It once started with a dress….LaDress
As of this year, we started representing LaDress once again. Years of friendship and mutual love for timeless fashion and beautiful images have ensured that both parties never lost sight of each other. The SS20 collection is already present in our showroom and we are also available for image, text or interview requests with founder […]
Spectacular Spectacles
Since the beginning of So PR we’ve been well known in the media landscape as the agency with an endless supply of (sun)glasses. And we must admit we have a thing for spectacles in many shapes and forms (did you know that we even once made a limited edition pair of aviators?). For as long […]
What’s your sign?
Welcome to a new year, a new decade and Capricorn season. A time of revolutionary energy, the perfect moment to set some new intentions as the stars want us to aim high. For us it’s the ideal moment to align our goals and shoot for said stars. Talking of them here’s some words by van […]
We fish you a Merry Christmas
little silent Christmas tree you are so little you are more like a flower who found you in the green forest and were you very sorry to come away? see i will comfort you because you smell so sweetly […]
So embraces The War Child Bracelet
“Born from friendship.” Out of a deep desire to make a difference in the lives of children at war, designer Bas Verdonk joined forces with Dutch super singer Marco Borsato. Their collaboration turned into “the War Child Bracelet”, an initiative where various friends of War Child will personally design unique charms in the coming years. […]
Kiko Milano @ Milan Fashion Week
As the official beauty partner for Vogue Italia’s Extreme Beauty Event, Kiko’s talented team of makeup artists created some of their most artistic and colourful looks yet. This backstage footage of Milan Fashion Week 2019 shows you all the avantgarde looks.
New in @ So: Baruti
At So we’ve always had a major love for artisanal products that are made close to home. BARUTI is one of those brands. The exclusive perfumer is on a mission to create audacious fragrances that combine novelty with wearability. Each fragrance is a mini explosion, designed to trigger your imagination and take you on a […]