This week ICI PARIS XL held their bi-annual press event at the just opened Parq Studios. All major beauty press were present, the food contained edible flowers, Beauty fridges were handed out and Nina Warink took over ICI PARIS XL’s social media. That’s beauty for you.

Bring together the most luxurious, current and well picked jewelry and watch brands, a family who has been in the business for years and years and one of Amsterdam’s most beautiful hotels as a backdrop and the result can not not be a success. This is what Weisz Group’s annual Selected Brands event look like.

At So PR we always try to be one step ahead, so we love working with brands who share these visions with us. Take Authentic Beauty Concept for instance, the premium vegan haircare brand wanted to underline what they stand for in all their messages. And so we came up with an alternative for sending […]

Music and The Arts have been a part of Raymond Weil’s Brand DNA since it was founded in 1976. Today the brand continues to use music as its key inspiration for both product design and making of the brand worldwide. But it isn’t all serious business, the luxury watch brand also likes to have some […]

lululemon Amsterdam will be teaming up with local gym Kracht for some community classes this Pride week. All workouts are free of charge, but a donation in order to support the Kracht Foundation can be made. This foundation wants to make exercise accessible for every BODY, regardless of their size, beliefs, gender, ethnicity or sexual […]

At the launch of her much anticipated meal prepping cookbook supermodel Rose Bertram wore sparkling diamond earrings and ring by Diamond Point. Both celebrities as well as their stylists know where to find our S(h)o(w)room. We’ve been dressing actresses, famous athletes and TV persona for over a decade. Helping them or their stylist to pick […]