STRONGER: Heat Wave
While there was an actual heatwave overtaking the city we celebrated the launch of STRONGER’s Heat Wave collection, their hottest drop ever. A heated collection featuring sunkissed shades, bold stonewashed pieces, and perfect-fit silhouettes that highlight your glow. We gathered with some of our favorite girls for a HOT day in the city. From skating […]
5 months ago
Meet Camp Snap
Meet Camp Snap, the screen-free digital camera that helps you live in the moment. Originally designed in the States for kids at summer camp, this retro-style gadget quickly became a cult favorite for all ages. With no screen or filters, it encourages you to stay present and capture memories as they happen, no distractions, no […]
5 months ago
New in @So: Amsterdam Teas
Hidden in Amsterdam-Zuid, Amsterdam Teas is not your average tea shop. Dubbed “the world’s smallest tea museum,” the shop feels like a cozy living room. A local secret where tea lovers connect, taste, and learn. Founded by ex-academic Geoff, it’s a tiny space with a big mission: to bring real, high-quality tea, and the stories […]
6 months ago
Authentic Beauty Concept launches revamped Replenish products
A new chapter in haircare In a time where self-care and conscious beauty are more essential than ever, Authentic Beauty Concept proudly introduces the revamped Replenish line: a luxurious, vegan haircare collection designed to restore and nourish hair with an incredibly lightweight feel. Inspired by holistic rituals and sustainable beauty practices, the new Replenish products […]
6 months ago
New in @So: Seeger
SUPER FAST. SUPER COOL. SUPERSLUSH! Meet Seeger and the summer hit of 2025 Say hello to Seeger, the new Dutch brand turning everyday moments into something fun, stylish, and effortlessly cool.Their summer showstopper? The SuperSlush – a powerful, compact slush machine that brings instant refreshment with just the push of a button. An ice-cold slush, […]
6 months ago
Sharon Munoz Jimenez-Nijmeijer Crowned Hairdresser of the Year at Coiffure Award 2025
What a night! On Sunday, May 18, the 33rd edition of the Coiffure Award, better known as the Oscars of Dutch hairdressing, took place at a sold-out Studio21. The big winner? Sharon Munoz Jimenez-Nijmeijer from Fierce Hair Salon in Raalte, who took home both the regional award for the northern provinces and the most prestigious […]
7 months ago
Floris van Bommel proudly presents another ‘Team Visma | Lease a Bike’ sneaker
For the third year running, Floris van Bommel is the official supplier of Team Visma | Lease a Bike, one of the most iconic and successful cycling teams in the world. While the riders dominate the roads in peak performance gear, they rely on one standout sneaker off the bike: the official Team Visma | […]
7 months ago
The Coiffure Award 2025: the nominees are in!
The Coiffure Award 2025 nominees are in! Entries had been carefully reviewed by both the Dutch and international (UK-based) press and professional juries. Being nominated for the Coiffure Award is not just an achievement, it’s a moment worth celebrating. And that’s exactly what happened: 62 salons, 87 nominees, and countless emotional reactions. “Behind every door, […]
7 months ago








