With “The Denim Project” Luisa Cerano launches a sustainable capsule collection with real jeans classics. The collection consists of a selection of hand-picked denim basics, which have been given a modern upgrade with new cuts. This makes “The Denim Project” twice as durable: the subtly used effects and timeless silhouettes make the pieces real fashion […]

KAZE face masks inject personality to our new daily necessity. Coming in a range of different color hues and sizes, KAZE balances quality, comfort and style. This combination has made KAZE the brand of choice among celebs looking to style their new accessory with their latest look.  The brand, new in our portfolio @So, has […]

The Netherlands based brand, Jane Lushka, does not have a complicated story or strategy, it is a mentality. Driven by curiosity and ambition, sisters Jane & Lushka Iskroff run a family business in Amsterdam named after the creative duo themselves: Jane Lushka. When people first hear the brand name they usually think it’s a single […]

Floris van Bommel’s festive shoes for men and women turn every occasion into a memorable party. Wear yours with a dinner jacket, dressy pants, fancy dress or a simple pair of jeans. This collection of festive shoes and belts features a number of styles especially designed for the holiday season. Choose your favorite special material […]

A household name in Amsterdam and beyond and a frontrunner in the field of vintage and sustainable fashion: King Louie. An eclectic label, with a vintage feel and history. It is 1981 when Ann Berlips (then 22) and George Cramer (then 26) apply for a market permit. As true vintage fans, they are planning to […]

There ain’t no party like an ear party and Billion Avenue knows how to throw those best. For the sparkly season to come the Antwerp based jewelry brand designed a capsule collection of fun earrings with sparkling stones, little stars and the most festive of them all: a tiny cocktail glass to add to an […]

Floris van Bommel has developed a collection together with football legend Robin van Persie. Floris and Robin have worked on 3 styles, each reflecting Robin’s personal taste. A collaboration that made Floris’ dreams come true: “If Robin had called and asked if I might have time to pick the weeds between the patio tiles at […]

A collection for literally everyone. Steve Madden embraces diversity and inclusivity. The label is for all people regardless of their background, ethnicity, gender, lifestyle or beliefs. The carefully built community is an example of this and their wishes and desires are the foundation for the new collection. Steve Madden believes that everyone has the right […]

Beyond hair. Ever since the very beginning AUTHENTIC BEAUTY CONCEPT has been more than a premium, Vegan hair care label. It goes beyond hair. Much further really. The #authenticbeautymovement and its loyal followers believe that outer beauty is a reflection of our inner beauty and celebrate this authentic, real beauty in all its forms: beauty […]

Timeless clothing to cherish, keep and hold on to. Designer Eva Dekker was way ahead of her time, after graduating from the Rietveld Academy she founded Studio EVA D. in 2005, her own brand under which she designs seasonless, androgynous “collections”. Eva works according to her own rules and at her own pace and in […]