Liu Jo Denim Affair

Liu Jo | Denim Affair

What happens when ambition meets style? Pure magic. At Liu Jo, denim is more than a wardrobe staple, it’s a statement of confidence and individuality. To bring this blue story to life, creators, business women and fashion lovers gathered at So Studio Amsterdam for an inspiring day where denim met (girl)boss energy.

www.liujo.com

Concept

Twenty carefully selected creators, business women and fashion lovers, including Daelorian, Maaike Lohmann and Noor Omrani, came together for a brand experience centred around storytelling, authenticity and community. Each guest brought her own unique style and voice, creating a setting where individuality was not only welcomed, but celebrated.

Activation

The heart of the event was a live podcast recording of Zogenaamd Succesvol, featuring powerhouse trio Julia Mekkes, Anke de Jong and Guusje Verhoef. Guests were invited to listen in as the conversation explored themes of uniqueness, optimism, female empowerment and, of course, everything denim for the occasion. Once the microphones turned off, the energy shifted from listening to creating. Together with Damon Rigter (Studio Nomadi), creators styled and captured content featuring the new Liu Jo denim collection. From long denim skirts to statement jeans, every look reflected the wearer’s personal style.

//live podcast recording of Zogenaamd Succesvol, featuring powerhouse trio
Julia Mekkes, Anke de Jong and Guusje Verhoef on Spotify

Full Experience

Beyond the podcast and content creation, thoughtful details such as the coffee bar, lunch moments and styling sessions helped foster genuine connections. The result was a strong sense of community, a space where creativity flowed naturally and confidence grew collectively.