New in at So: Bosphora – The new inclusive jewelry brand
Bosphora owes its name to the meeting point of Asia and Europe. With a brand identity inspired by Barcelona’s street culture, Bosphora is about the convergence of different worlds – a modern, dynamic style without boundaries, which ties in with the founder’s roots. The label stands for the latest trends, translated into a range of […]
3 years ago
SUPPER Pop-up store is officially open!
SUPPER’s collections are a reflection of the here and now instead of the season, the present time we are in at that moment, a reflection of today. It’s a high-end streetwear label, a unit, a oneness called: SUPPER. Their recently launched first collection, designed by Amsterdam based artist Roos Dessing, is available in the SUPPER […]
3 years ago
Empowered by..
This week So founder Thijs had the joy to host 4 amazing podcasts. The common thread in the conversations was Empowerment. Thank you Anna Drijver, Gillian Tans, Iris Hond, (together with doggie Moos, included in this pic. ) and Loes Noom for opening up and connecting with me. The result is a serie of beautiful […]
3 years ago
&So we have moved…
This past week @So it was all about MOVING. Frankly we moved a lot; ‘decluttering’ 16 years of matter, dropping a lot of ‘old’ stuff and moving a lot of energy in order to let the new flow in smoothly. The So team did an amazing job together with all the partners in constructing, restyling […]
3 years ago
New at So: SUPPER – A brand new high-end streetwear label
In 2018, the Amsterdam-based Mitchell Rahder, Dyllan ter Hoeven and Cameron Cornelia started a new project: New Wave. They founded a brand within a segment of streetwear in which they saw that there was no offer yet, it turned out to be a success. Based on the same shared passion for creating and the ambition […]
3 years ago
Studio Anneloes celebrates its 15th anniversary
“Buy less, choose well, make it last.” Studio Anneloes, the Dutch fashion brand that openly communicates the footprint per garment, celebrates its 15th anniversary. Studio Anneloes was founded in 2006 and arose from a need for a label that can continuously innovate and really responds to the moment. What once started with just a few […]
3 years ago
Floris van Bommel for Big Green Egg
Just in time for garden and rooftop season: Floris van Bommel launches a collab with Big Green Egg. Taking him and the team far beyond the “shoe bubble” in which they find themselves as a company. Floris: “Over the years we have worked together with a colorful group of companies and people. The only thing […]
3 years ago
Authentic Beauty Concept wins Marie Claire’s Prix d’Excellence de la Beauté 2021
As of today, the newest Marie Claire will be in the shops, featuring their annual presentation of the Prix d’Excellence de la Beauté 2021. And as it turns out…Authentic Beauty Concept has won a Dutch award for the best hair product. We must admit that we understand why, as their product ranges are not only […]
3 years ago
ICI PARIS XL EXCLUSIVE Beauty Shower with Alexis Foreman
Alexis Foreman is an Art Director, Content Creator and Style Curator from Brighton, with a love for skincare and beauty. You might know her best from her perfectly curated Instagram account, her iconic teeth gap or her Sunday Sessions. On top of that she is one of our favorite content maker’s out “there”. This morning […]
3 years ago
Miljuschka Witzenhausen is Livera’s new face
A well known match for us Dutchies as Miljuscka is a famous TV-personality and a pioneer when it comes to the #bodypositivity movement, sharing the same beliefs as Livera. Both of whom are committed to the fact that women can be themselves, no matter what they look like and without being guided by the perfect […]
3 years ago