The final part of the trilogy created partly in honor of International Women’s Day, but mainly to applaud the female entrepreneurs we get to work with on a daily basis. A succession of different So brands and their female leaders, a collection of different women, powerful women, diverse women. Women who stand for something, women […]

The location? J.K Place, Paris, but seen from your own home. On the schedule? An exclusive lesson in Italian by Andrea Damante followed by a cocktail shaking lesson with a celebrity mixologist. But most importantly, the occasion: Guess’ first fragrance Bella Vita. Our job? Inviting influencers and their international following to not only join the […]

Part two of this trilogy, created partly in honor of International Women’s Day, but also to applaud the female entrepreneurs we get to work with on a daily basis. A succession of different So brands and their female leaders, a collection of different women, powerful women, diverse women. We asked these female entrepreneurs the same […]

A trilogy created partly in honor of International Women’s Day, but also to applaud the female entrepreneurs we get to work with on a daily basis. A succession of different So brands and their female leaders, a collection of different women, powerful women, diverse women. Women who stand for something, women with a story. We […]

New times call for new measures. That’s why the Antwerp based Billion Avenue opened its first self-service store, responding to current shopping measures. In these uncertain times for retail, in which several lockdowns have already been tough on business, the online Belgian jewelry brand Billion Avenue has succeeded to keep growing. By devising a new […]

As you might know we at So are very fond of all things sparkly. That’s why we’re happy to welcome Zaya Jewellery to our brand portfolio. Now available in our showroom (and on our image cloud). Zaya Jewellery was founded almost 3 years ago by Loïs van Werkum. Born from a passion for entrepreneurship and […]

“Thoughtfully designed in Copenhagen.” The Danish Masai is always driven by curiosity, resulting in collections designed for women who prefer a more feminine and personal style. Classic styles are combined with abstract patterns and prints, inspired by nature, art and architecture. The brand takes its inspiration for the collections, fits, colors and patterns from the […]

ISKO Vital™ is the very first company to receive NEN certification – the recently established Dutch standard for community face covers. The certification is based on the NEN-spec 1-2 that aims to ensure the quality and efficiency of community face covers by setting strict requirements for anyone who manufactures these public health items. ISKO Vital™’s […]

BALR. is known as an international luxury lifestyle brand for its high-end fashion, travel products and accessories for men and women. A complete range of surprising styles that inspire you to live the true life of a BALR. And that starts at a young age nowadays, because BALR. also has a children’s collection – selected […]

The first sustainable phone case from the Netherlands. It looks like leather. It feels like leather. And yet it is 100% vegan. Casey Amsterdam strives for the highest possible quality while taking the environment into account. The brand is working towards a world in which we no longer wear or use real leather and make […]