Authentic Beauty Concept & Clay And Glow receive a Dutch Beauty Award
The Dutch Beauty Award is the most prestigious beauty award one could receive in The Netherlands. This is why we are super proud to announce that due to our shared efforts not one but two of the beauty brands we work together with: Authentic Beauty Concept & Clay And Glow received a Dutch Beauty Award […]
Clay And Glow X ICI PARIS XL
There’s nothing we love more than a fusion of the brands we love to work with and this right here is a match made in beauty heaven. For Clay And Glow a dream has become a reality as just one year after its foundation and two product launches later, the Dutch cult beauty brand is […]
There’s a new high-end interior concept in town: Proluca Interiors
The first Dutch interior web boutique with exclusive labels such as Missoni Home and Hermès wallpaper and fabrics. Due to the fact that founder Brigitte Hamers has been working as an interior stylist for years, she’s able to work closely with various labels and sell these exclusively through her web boutique: Proluca Interiors. A unique […]
New in at So: Anna in Bhutan
Anna In Bhutan is a high-end ethical fashion company based in New York City. The label produces unique handwoven scarves that emphasize women’s work from talented Bhutanese weavers. To give you a bit of a backstory about the Kingdom of Bhutan (it is almost like a fairytale). The small Buddhist country is located between China […]
Happy Birthday to: BE Creative Make UP
This year BE Creative Make Up will be blowing out 7 birthday candles! 7 years of creativity, colorful looks and professional makeup products. An ICI PARIS XL exclusive Dutch, young and creative brand with a full range of professional make-up, made by make-up professionals. High-tech formulas developed in Europe. With many new releases on their […]
This is SET
This is SET – a German brand that consists of authentic styles designed for powerful urban individuals. SET stands for a modern, casual urban look. Founded in Munich in 2009 by Maya Junger, SET has developed into an international brand in the contemporary premium market. We at So are lucky to be working with the […]
Fred de la Bretoniere launches the #NOWASTELEATHERPROGRAM
During World Environment Day, Fred de la Bretoniere launched the #NOWASTELEATHERPROGRAM. The #NOWASTELEATHERPROGRAM is a part of Fred de la Bretoniere’s goal of becoming more and more sustainable business. Using leftover pieces of leather as optimally as possible; processing into leather accessories, such as coasters, pencil cases, travel tags and passport covers. Fred de la […]
ICI PARIS XL introduces a digital novelty during quarantine: “go instore”
ICI PARIS XL’s newest digital tool makes physical advice available online with a new service: go instore, where a customer who is about to place an order online can request live, yet online, advice from an employee in the store. With this, ICI PARIS XL follows the hybrid trend, enabling a connection between offline and […]
So TikTok
With TikTok quickly becoming the social media platform of the moment (recent statistics shows that the app has now been downloaded over 1.5 billion times globally) we wanted to look right into the popular platform as a marketing tool. And have some fun with it too of course because hey we are still us. Jobs+Internships