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a Mayan perspective on current times

Waarom deze periode zo helend voor ons is. Steeds meer worden wie je in wezen bent! We zitten in een bijzondere periode die bol staat van transformatie.
Niet alleen wat je ziet gebeuren in de wereld om je heen, maar ook daadwerkelijk gaat de trilling van de aarde, de Schumannresonantie, omhoog. Er is veel zonne-activiteit in […]

Anna Nooshin wears Elisabetta Franchi at home

Stay at home is the current mantra, Anna Nooshin took this by heart without making style concessions. As content still needs to be made and glamour isn’t canceled either. So Anna’s stylist pulled an Elisabetta Franchi piece from our showroom, Miss Nooshin slipped into her white bath with these glam shots as the result. Jobs+Internships

PR events in current times: connecting over Zoom

Authentic Beauty Concept invited its Global Creative Advocate Hester Wernert Rijn and we invited the Dutch beauty press’ finest. The result was an event like no other, yet highly enjoyable and informative. Hester treated us to a tutorial using her favorite as well as the latest products of the brand that is so dear to […]

Stay So Connected on Zoom

At times like these one must get a bit creative, this is how we came up with our weekly So connected moments on Zoom (we aim to have one every other day). A little something for our community (that funny enough in times like these grows even more). On the agenda is a different discipline […]

SET makes a (style) statement

“When creating our collections, I think it is especially important to make products that are not only beautiful, but also convey a convincing message.” More than ever, it’s time to be brave, to stand for something, and represent your ideals, thinks Maya Jung, founder and creative director of SET. Insert these SET statement T-shirts, made […]

Spotted: Miley Cyrus wears Sif Jakobs

The award-winning Danish jewellery brand Sif Jakobs Jewellery designs and produces sophisticated jewellery of the highest standard with a modern expression, their aesthetic is upscale while still being “affordable luxury”. No wonder the Danish brand has a growing international fan base, and that their jewellery is often seen on celebrities such as Dua Lipa, Ellie […]

Love from us at So PR

And when your body has become still, reach out with your heart. Know that we are connected in ways that are terrifying and beautiful. (You could hardly deny it now.) Know that our lives are in one another’s hands. (Surely, that has come clear.) Do not reach out your hands. Reach out your heart. Reach […]

Vedder&Vedder A Unique Story… Milou

Vedder&Vedder booked Milou Vrolijk as a model for their new campaign: A Unique Story. These three words are exactly what Vedder&Vedder is all about. They’re always looking for unique and touching stories that fill our hearts. This search brought them to Milou Vrolijk: an energetic and cheerful girl with a passion for modelling and a […]