Known for turning cravings into functional, protein-packed treats, Fit Piggy has quickly become one of the fastest-growing food brands in the Netherlands. Available at major retailers including Albert Heijn and Jumbo, the brand continues to launch the next best thing in functional food. To celebrate the launch of its very first ready-to-drink Protein Milkshakes guests were welcomed to Kas Keerweer, a hidden greenhouse oasis in the heart of Amsterdam, for Shake Into Spring, an intimate launch event centered around Fit Piggy's newest innovation. 

Inspired by the brand's playful personality and "cravings made functional" philosophy, the event introduced the new Vanilla and White Chocolate Raspberry Protein Milkshakes through an DIY experience. Guests were invited to create their own personalized milkshakes at the Fit Piggy Milkshake Bar, with a variety of toppings, while meeting the female founders and discovering the story behind the rapidly growing brand. 

The guest list included 62 carefully selected influencers, media and industry tastemakers, among them Thomas Drinkenburg, Romy Monteiro, Antje Monteiro, Julie Reinders, JelStyle and Rowenna van der Linden. Leading lifestyle, health and parenting media including Happy in Shape, LINDA. Meiden, Women's Health and Fabulous Mama attended the event resulting in:

• 102 media and social media clippings
• Reach: 4,522,500
• PR Value: €205,932