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Case: LIU JO The New Glam [Content Creation Campaign]


To introduce The New Glam campaign by LIU JO we teamed up with a fabulous group of influencers for a paid partnership that brought the glamour and style of LIU JO to life across Instagram and TikTok.
Our girl squad included Julia Horsten, Luna Dubois, Noa Arrachart, and Gina Daya, who showcased complete LIU JO looks — clothing, bags, and heels. 

The day kicked off at the Double Tree Hilton Hotel, where the fashion crew created engaging "Get Ready With Us" content, giving followers a behind-the-scenes look at their glamorous transformations. Next, the girls hit the bowling alley to roll more than just strikes, they rolled out even more fabulous content. All the action was captured and edited by the talented Raffi Schrijver, making it a day to remember filled with fashion, friendship, and lots of laughter, perfectly embodying the spirit of The New Glam campaign by LIU JO.  

The results:

Julia, Luna, Noa & Gina together created…
a total reach of: 3.989.700 people
a total PR value of: €139.675
3 Tik Tok video’s
30 Instagram stories
16 Instagram posts