Posters that appear in free places to activate opinion or propaganda have long been associated with life in the big city. It's the city's most common means of finding audiences by creating pop-up ad spaces where traditional media are hard to reach, think: old city centers, creative hubs and popular (shopping)streets. LaDress chose wild posting and made an urban statement, sticking campaign images of its Founder Simone wearing a violet suit onto walls and construction sites, providing the city with some vibrancy. Amsterdam, you’re welcome.
case - LaDress [Wild-posting]
LaDress paints the city center of Amsterdam lilac

NUMBERS
Amsterdam -1000 posters (wild posting) - 100x Abri - 3x special pillars
Rotterdam -400 posters (wild posting)
Den Haag - 200 posters (wild posting)
Amsterdam -1000 posters (wild posting) - 100x Abri - 3x special pillars
Rotterdam -400 posters (wild posting)
Den Haag - 200 posters (wild posting)
More So Cases
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- > case
- in-house Beauty event
- Art Exhibition launch
- Influencer Marketing
- Influencer Event
- Amsterdam Fashion Week
- Brand awareness
- Beauty Press Event
- Brand activation
- 360° campaign
- Influencer Program
- Off + Online Product Launch
- Online Beauty Launch
- Digital Product Launch
- Store Opening
- Beauty Launch Event
- Fashion Week Milan
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