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case - LaDress  [Wild-posting]

LaDress paints the city of Amsterdam lilac 

Posters that appear in free places to activate opinion or propaganda have long been associated with life in the big city. It's the city's most common means of finding audiences by creating pop-up ad spaces where traditional media are hard to reach, think: old city centers, creative hubs and popular (shopping)streets. LaDress chose wild posting and made an urban statement, sticking campaign images of its Founder Simone wearing a violet suit onto walls and construction sites, providing the city with some vibrancy. Amsterdam, you’re welcome.
NUMBERS
Amsterdam
-1000 posters - 100x Abri - 3x Special zuilen
Rotterdam -400 posters
Den Haag - 200 posters