BMX hero Jelle van Gorkom released book: “Accepteren en doorgaan”
BMX pro Jelle van Gorkom shares his powerful story in his Dutch book: “Accepteren en doorgaan”. ...
KALEOS x HOFF
“An original point of view.” HOFF was founded in 2016 to blur the lines between quality, design ...
Studio Anneloes celebrates 15 years of sustainability
Studio Anneloes, the Dutch fashion brand that openly communicates the footprint per garment, celebra...
PJR Care goes from 10 FREE to 16 FREE
PJR Care goes from 10 FREE to 16 FREE Did you know that: the toxic substances in nail polish can cau...
New in at So: 4funkyflavours
The Dutch 4funkyflavours is deeply rooted in the music business. Two of the founders were also the o...
New at Livera: Chantelle Period Panties
Livera strives to be present in every moment of a woman’s life – from the comfort of hom...
New in at So: Bosphora – The new inclusive jewelry brand
Bosphora owes its name to the meeting point of Asia and Europe. With a brand identity inspired by Ba...
SUPPER Pop-up store is officially open!
SUPPER’s collections are a reflection of the here and now instead of the season, the present time ...
Empowered by..
This week So founder Thijs had the joy to host 4 amazing podcasts. The common thread in the conversa...
&So we have moved…
This past week @So it was all about MOVING. Frankly we moved a lot; ‘decluttering’ 16 ye...
New at So: SUPPER – A brand new high-end streetwear label
In 2018, the Amsterdam-based Mitchell Rahder, Dyllan ter Hoeven and Cameron Cornelia started a new p...
Studio Anneloes celebrates its 15th anniversary
“Buy less, choose well, make it last.” Studio Anneloes, the Dutch fashion brand that openly comm...
Floris van Bommel for Big Green Egg
Just in time for garden and rooftop season: Floris van Bommel launches a collab with Big Green Egg. ...
Authentic Beauty Concept wins Marie Claire’s Prix d’Excellence de la Beauté 2021
As of today, the newest Marie Claire will be in the shops, featuring their annual presentation of th...
ICI PARIS XL EXCLUSIVE Beauty Shower with Alexis Foreman
Alexis Foreman is an Art Director, Content Creator and Style Curator from Brighton, with a love for ...
Miljuschka Witzenhausen is Livera’s new face
A well known match for us Dutchies as Miljuscka is a famous TV-personality and a pioneer when it com...
So celebrates: International Women’s Day – worldwide
The final part of the trilogy created partly in honor of International Women’s Day, but mainly...
Guess launches new fragrance: Bella Vita
The location? J.K Place, Paris, but seen from your own home. On the schedule? An exclusive lesson in...
So celebrates: International Women’s Day – The women behind the brand
Part two of this trilogy, created partly in honor of International Women’s Day, but also to ap...
So celebrates: International Women’s Day Green Edition
A trilogy created partly in honor of International Women’s Day, but also to applaud the female...
Billion Avenue opens jewelry vending machines and shop of the future
New times call for new measures. That’s why the Antwerp based Billion Avenue opened its first self...
So Presents: Zaya Jewellery
As you might know we at So are very fond of all things sparkly. That’s why we’re happy to welcom...
New in @ So: Masai Copenhagen
“Thoughtfully designed in Copenhagen.” The Danish Masai is always driven by curiosity, resulting...
ISKO Vital™ is the very first company to receive NEN certification
ISKO Vital™ is the very first company to receive NEN certification – the recently estab...
So Presents: BALR.
BALR. is known as an international luxury lifestyle brand for its high-end fashion, travel products ...
Casey Amsterdam
The first sustainable phone case from the Netherlands. It looks like leather. It feels like leather....
So PR is running into a new year
I am running into a new year and the old years blow back like a wind that I catch in my hair like st...
Pop-up museum Likeland opens doors to an Instagram worthy world
“An interactive mecca for the real social media junkie.” A world full of color, fantasy ...
Authentic Beauty Concept launches the refill bar via Zoom
Here’s to yet another successful Authentic Beauty Concept Zoom update by Global Creative Advocate ...
So Presents: Poppy Field the label
Jade and Benoît, a young couple of French thirty somethings share a passion: travelling. After seve...
New SS21 Season Available
despite knowing they won’t be here for long they still choose to live their brightest lives sunflo...
America Today: 2020 Are you kidding me?
No partying, (double) date nights to your favorite restaurants or elaborate brunches with friends: 2...
ISKO VitalTM+: Personal send out
From the day we started So PR the P has always had its double meaning. Of course on one side it stan...
Just launched: Rose x NUBIKK – Duality by Rose
NUBIKK introduces a new capsule collection with no other than Rose Bertram. Duality by Rose consists...
New in our S (h) O (w) room: Balmain Eyewear
Balmain surprised the public with their fashion show in which sunglasses played a leading role. The ...
So Presents: HOFF
Remember that feeling when you meet someone and just instantly click? Sometimes we find a connection...
Halina Reijn spotted in Cannes wearing Elisabetta Franchi
Where France, The Netherlands and Italy come together in the most stylish way possible. Last week Ha...
A spoonful of love
A spoonful of love In times like these one longs for a warm embrace and when that is not always poss...
In theaters now: LaDress
In theaters now: this funky LaDress suit on the back of Susan Visser in her newest play “De Groots...
Spotted: Maisie Williams and beau wearing ISKO Vital™ facecovers
Maisie Williams and her beau Reuben Selby turned heads at the Dior show during Paris Fashion Week. T...
