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So weekly

The place to be for the most outstanding publications, astonishing awards and the latest novelties about the brands we represent as well as our agency, that’s our So weekly in a nutshell.

New in @So: B.L.A.H.

The new shoe brand from Amsterdam ditches the ‘BLAH’ around sustainability. B.L.A.H. is challeng...
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New in @So: Fannie

“THE PLEASURE IS (Y)OURS…” With the pandemic in full swing, it seemed like sex might just be t...
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New in @So: AMAKIN

Growing up, traveling around, meeting new people, Amal realized that scents, perfumes and fragrances...
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New in @ So: JoHeath

Buying a bag is often seen as a guilty pleasure. But not JoHeath’s bags and accessories, those...
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New in @ So: Cotril

“An iconic story, made, shaped and born in Italy.” Years of expertise, (in)famous fans and luxur...
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The latest chapter in the BALR. X PUMA story has been written. For BALR. and PUMA, this is the natur...
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“An original point of view.” HOFF was founded in 2016 to blur the lines between quality, design ...
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Empowered by..

This week So founder Thijs had the joy to host 4 amazing podcasts. The common thread in the conversa...
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